I love this time of year. Spring brings new life and growth. It also brings a fresh crop of ag professionals to the workforce. It’s good to remember that graduation can be the start of great opportunities for the graduates and for rural America and agribusiness. If you want to be a part of telling [...]
As marketers, we know that people pay attention to online reviews, communities, chat boards, social media and the like. It’s been researched. But just how much attention are they paying? How influential is digital chatter when it comes to making a major purchase? These are important questions to know the answers to because it helps [...]
I never knew if my experiences as a reporter and editor would help me be a better public relations professional. I had developed a good sense of what I thought made a good news story over my 20 years in the business. Now, thanks to a shopping trip by a former governor turned ag secretary, [...]
How familiar are you with the term “rural urbanism?” What about “rurbanism?” As it turns out, as marketers they’re terms we should be taking time to familiarize ourselves with. Better yet, they’re an entire group of consumers we need to get to know and figure out how to reach in an effective way. The urban [...]
We all miss Paul Harvey. He warmed our hearts and inspired our patriotism when we heard his voice coming to us, and we would listen intently to each word. We lost Paul Harvey in 2009, but he lived again in our hearts during Super Bowl XVLII, when we heard his voice in a Dodge Ram [...]